Home insights report and sales enablement materials for enterprise advertisers
We designed and developed the Home Insights Report for Pinterest—providing enterprise sales teams with digital and print materials that showcase opportunities in the home category. The report combines data-driven insights, strategic guidance and engaging design to help brands understand how to reach Pinterest’s home-focused audiences.
Narrative Development and story structuring
Digital and print report design
Sales collateral and pitch materials
Data visualization and insight presentation
Campaign and execution strategy guidance
Understanding the Home Category
To give enterprise sales teams a clear picture of Pinterest’s home audience, we analyzed user search and engagement behaviors—highlighting trends in home decor, renovation, home buying and lifestyle inspiration. The report translates this data into actionable insights that make opportunity areas tangible and easy for advertisers to act on.
A Tool for Sales and Strategy
The Home Insights Report was designed to function as a versatile sales enablement tool, suitable for both internal use and client presentations. Every section of the report aligns with strategic recommendations, helping Pinterest teams communicate effectively with brands and identify white-space advertising opportunities across key verticals like financial services, insurance, home decor, electronics and paint.
A Visual Language of Insights
We designed the report using Pinterest’s visual system, ensuring every element—from layouts to charts and graphics—was on-brand and aligned with the platform’s established style. The design makes complex data approachable and memorable, guiding readers through the narrative, highlighting key trends and keeping the report visually cohesive across digital and print formats.
Modular, Scalable Design
The report’s structure was designed with flexibility in mind. Modular content blocks can be adapted across formats—from PDF and print to sales decks—allowing Pinterest teams to reuse, rearrange and update materials without losing cohesion or clarity.
A Resource that Empowers
The Home Insights Report provides a single, authoritative source of information that Pinterest’s enterprise sales teams can use to educate brands, spark conversations and inspire campaigns. By combining insights, strategy and design, the report positions Pinterest as an essential platform for home-category advertising and helps brands act with confidence and clarity.
