Built to collaborate. Designed to deliver.
Lake Media Collective was founded by Gwen Arvidson to bring strategic creative thinking to brands that need it most. After years leading brand, digital and campaign work for world-recognized companies—and growing businesses without in-house creative teams—Gwen built a more flexible way of working.
She leads every engagement from strategy through execution, bringing in trusted collaborators when a project requires additional specialization. The work is thoughtful, cohesive and built to perform.
At its core, Lake Media Collective helps brands show up clearly and confidently—delivering work that looks great, works hard and makes teams feel supported.
Why Lake Media Collective
Expertise That Scales With You
Work directly with Gwen, who leads each project from strategy through execution. When needed, she brings in specialized collaborators—ensuring the right expertise without unnecessary overhead.
End-to-End Creative Support
From strategy through execution, we cover brand, digital, content, experiential and print—so you can rely on one trusted partner instead of juggling multiple agencies or freelancers.
Results That Make You Look Good
Every project is grounded in purpose and quality. We help brands show up clearly and consistently—delivering work that performs, looks polished and elevates your team's impact.
What Customers Are Saying
“Gwen acted as a seamless extension of both our media and creative teams during the launch of Urban Decay’s Naked Mini Palettes. She developed a natural extension of the broader campaign specifically for Pinterest—bringing the campaign ethos to life in a way that felt native to the platform while staying true to the brand. From concept development through design and execution, her leadership in creative strategy and cross-functional collaboration resulted in a highly engaging Pinterest experience that drove meaningful product discovery and consideration.”
Senior Director, Media Team
Urban Decay
“Gwen helped us transform an idea into a fully realized brand—and challenged us to think about the business in ways we never would have imagined. From brand identity and packaging design to marketing copy and launch strategy, she was an integral partner in bringing Wine Wix to life. As a founder without a marketing or creative team, I truly couldn’t have launched successfully without her.”
Susan Tronsen
Founder, Wine Wix
“Gwen was an incredible partner during a pivotal moment for my business. As we relocated the salon, she led a full rebrand—creating a new identity, website, merch, and marketing materials that helped us reintroduce ourselves to a new client base with confidence. Her ability to balance strategy and execution made the entire process seamless—and the results spoke for themselves.”
Pamela Tumibay
Founder, Grayson Mae Studio
Meet Gwen
Gwen Arvidson is a creative leader who helps brands show up clearly and confidently—especially when stakes are high and internal resources are limited.
For nearly two decades, she's led brand, digital and campaign work at Pinterest, Roku, Vevo, Disney and Discovery Communications. Working inside fast-moving, revenue-driven organizations shaped how she approaches creative: with a deep understanding of how brand, marketing, sales and media intersect—and what it takes to make work perform.
Her work has supported product launches, enterprise sales, platform partnerships and large-scale campaigns—translating strategy into execution quickly, collaborating across teams and delivering work that performs in the real world.
After years at global companies, Gwen led creative for a growing technology company—building and evolving its brand from the ground up. She defined how the company showed up to enterprise and agency audiences, owning creative end to end as the primary partner for a business without a full in-house team.
That experience is the foundation of Lake Media Collective. Gwen brings the perspective of someone who's been on the inside—understanding timelines, pressure and constraints—paired with hands-on execution. Clients work with her directly to move faster, make smarter decisions and deliver work that makes their teams feel supported.
The philosophy behind Lake Media Collective
Lake Media Collective is rooted in craft, curiosity and follow-through—values shaped long before the studio existed.
The business began as Lake Printers, founded by Gwen's grandfather when printing required technical precision and hands-on problem solving. Years later, Gwen's dad joined, learning the business from the ground up. As the industry evolved, he rebranded as Lake Media, expanding beyond print and experimenting with computers, design programs and new production techniques when many shops struggled to adapt.
Gwen watched that evolution firsthand. Seeing the business blend legacy craftsmanship with modern tools is where her love of design first took shape. She learned how thoughtful design, technical knowledge and adaptability could transform a business.
Today, that mindset lives on through Lake Media Collective. Gwen's dad remains involved as an advisor and print expert, overseeing production with the same standard of quality that defined the original business.
Lake Media Collective carries that legacy forward—honoring the past while building for what's next. It's a studio shaped by generations of making and evolving with intention—so clients get work that's beautiful, considered and built to perform.