Grayson Mae Studio
Brand identity and digital presence for a modern beauty studio relaunch
After relocating to a new city, Grayson Mae Studio needed to relaunch its brand, reestablish visibility and build a new client base—without losing momentum from its existing customers. The goal was to create a refined, premium identity that could travel with the business, signal credibility in a new market and support both immediate acquisition and long-term growth.
Lake Media Collective partnered with Grayson Mae Studio to reimagine the brand from the ground up—developing a cohesive visual system, marketing materials and digital experience that felt modern, minimal and confidently elevated.
Brand Identity & Visual System
Website Design (Design Only)
Marketing Collateral & Print
Stationery & Service Menus
Merchandise Design
Retail Packaging & Branded Bags
Promotional Campaign Assets
A Brand Designed for a Fresh Start
The relaunch centered on creating a brand that felt intentional, polished and premium—while remaining approachable. The identity needed to resonate in a new city, attract first-time clients and reflect the studio’s expertise across nails, permanent makeup and lashes.
A modern serif logo anchors the brand, featuring a subtle stylistic detail inspired by the fluidity of nail polish drops—adding a tactile, beauty-forward nuance without becoming literal. The result is a mark that feels refined, feminine and distinctive, while holding up across digital, print and physical applications.
Letting the Work Speak Through Color
Because nail services are the studio’s primary offering, the visual system was intentionally restrained. A neutral color palette creates a clean, minimal foundation—allowing vibrant lifestyle photography of manicured hands, textures and finishes to take center stage.
This contrast ensures the brand never competes with the work itself. Instead, it frames it—elevating colorful nail designs and beauty details while maintaining a consistent, premium aesthetic across all touchpoints.
Built to Live Beyond the Salon
The identity was applied across a full suite of materials designed to support both brand visibility and revenue. Stationery, service menus, branded shopping bags and merchandise extended the brand into clients’ everyday lives, turning each visit into an opportunity for organic exposure and loyalty.
Each piece was designed to feel cohesive, tactile and intentional—reinforcing the studio’s elevated positioning whether a customer was booking an appointment, purchasing retail products or wearing the brand outside the salon.
A Thoughtful Transition Strategy
To support the move and minimize disruption, Lake Media Collective developed a targeted promotional campaign for existing clients. Premium printed flyers were designed and distributed prior to the relocation, announcing the new location and offering an incentive for first-time visits.
This approach helped bridge the transition—encouraging loyal customers to follow the brand to its new home while driving early bookings and reducing gaps during the relaunch period.
A Digital Foundation for Growth
A new website was designed to reflect the studio’s updated identity and serve as a clear, inviting entry point for new clients. The design prioritizes simplicity, service clarity and visual storytelling, with layouts optimized to showcase work and support easy booking. Final designs were handed off for development, providing a scalable foundation for future growth.
A Brand Ready to Be Seen
The result is a cohesive, modern brand system that supports Grayson Mae Studio across every stage of its relaunch—from client communication and marketing to in-salon experiences and digital discovery. The work helped position the studio confidently in a new market, creating a brand that feels intentional, premium and built to grow.